Newamstar’s Alcohol Packaging Solutions Help Guizhou Maotai Develop New Market Of Flavoured Liquor And Juice


A national representative card leads to the panorama of national liquor and recalls a shared national memory. Hundred years ago, Maotai won the golden medal on The 1915 Panama Pacific International Exhibition. Today, 100 years after, Maotai has been developed a group of companies of which occupies the major area of alcohol products and sets foot in many other areas. The income, taxes, profit and brand value has made Maotai ranking on top of the industry. The history of the development of Maotai Group reflects also the footsteps of the development of national industry, creates the miracle of a national brand being born, developing, struggling and his creativity.

In the new era, Maotai group continues putting efforts on strategic transformation, structural adjustment and seek new growing points. It is founded the Guizhou Maotai (Group) Ecological Agricultural Development Co., Ltd., which locates on high-end consumers and has the main products of glass-bottled blue berry liquor and PET bottled blue berry juice.

High quality kept, brand reputation held. During equipment selection stage, Maotai Group targeted with advanced technology, high quality and first-class service. After thorough careful examination and selection, Newamstar got the eyes of Maotai Group and successfully get the cooperation agreement of the production line of 18 000 BPH glass-bottled flavored liquor and the one of 24000 BPH PET bottled beverage hot filling Combi production line.

As we all know, the liquor product of Maotai Group is designed mainly for adult male consumers, but this time, the developed product in glass-bottled flavored liquor aims at the consuming market of female, not only with new design of bottle shape, but the hole bottle is cone shape. The bottle neck and cap adopt design of lipstick and also on the bottle body there are different colors as red and pink with modern outlook. Although, the slim bottle neck not just increases naturally the difficulty of industrializing, but also asks for a higher requirement for the equipment supplier. Newamstar technical personnel well design, aiming at customer’s special bottle shape, creatively designed a blowing-filling-capping combiblock. The professional tech-team and sense of responsibility of Newamstar won the recognizing from the Maotai Group.

The other product promoted by Maotai Group is PET bottle blue berry juice, adopts the latest technology of hot filling combiblock. Compared with traditional production line, this can not only reduce the footprint of equipment, operational staff, but can also save consumption of water, air and energy. This energy saving concept just suit the ecological economy concept of the Maotai Group. Before, the Group didn’t have any idea about the bottle design and production process of PET bottle. Newamstar designed a bottle shape that meets the requirements of the client and remarkably shortened time of the project and helped the customer won the precious time for the promotion of new product and seize the timing.

We believe that with the help of Newamstar, the Maotai Group will have a prosperous success in the market of flavored liquor and beverage!


Newamstar High-speed Blowing-filling-capping Combiblock combines the blowing system, filling system and capping system in one integrated system, reducing several intermediaries suchas transmission, empty bottle handling and storage processes, which improves packaging hygienic condition and reduces packaging ross-contamination so as to improve the overall operating efficiencybut lower the energy consumption, thereby reduces the overall production cost of enterprises.

  • Product Range: Production capacity from 12,000 BPH to 80,000 BPH.
  • Applications: It is applied to PET bottled pure water, carbonated soft drink, juice, liquid dairy, liquid condiment and household & personal care products, etc.
Newamstar High-speed Blowing-filling-capping Combiblock

Stable infrared ray heating system and independent heat balance device ensure the stable temperature of the preform, even color of the bottle and increase of the output.

Special designed twice-blowing system can monitor the pressure in each mold in order to provide accurate real-time parameter for operator. It is easy for the operator to adjust the parameter and ensure the stability of bottle forming.

High-speed and high-accuracy diaphragm type filling valve: Equip air back channel which is separated from liquid carousel, by which, the air replaced from the PET bottle won’t enter liquid carousel to avoid second pollution. Equip cleaning dummy bottles which can realize online CIP.

Sanitary and washable capper:Optimized cam surface design ensures the minimum
impact force of the capper .Bottle discharging starwheel is screwing decently, so it is unnecessary to adjust the conveyor height during bottle format change.

Driven by innovation and win the market by quality!

Newamstar has focused on liquid packaging industry since from its establishment. Taking innovation as guide and basis, we have been forging ahead constantly.

As an outstanding company in China high-end equipment industry, Newamstar has built a dimensional product system gradually including beverage, milk, alcohol, condiment and daily used chemicals. We have won many innovative “China First” for various products. All these achievements and milestones will be fixed and memorized in the long history of Newamstar.


In recent years, with the increasing of automation and production capacity of liquid food packing line, contradictions between inventory and production capacity have become increasingly prominent. At the same time, with the increase of land cost and labor cost,traditional discrete model of warehousing and logistics using single logistics equipment or personnel to carry out the transportation of product and raw materials has been outdated.

With the deepening of “industry 4.0” and “Internet +” concept, the Chinese industry is transforming from the traditional labor-intensive to the industrial automation, and the traditional management mode based on people is turning to computer-based Information and modern management. Intelligent equipment represented by robot and a new generation oflogistics model with the function of data collection, management and data tracing is being more widely used in the market.

Intelligent stereoscopic warehouse system: the first choice of beverage factory to upgrade the modern warehousing and logistics

As the Chinese leader in the field of liquid packaging, Newamstar accumulated rich experience in long-term development. By industry research, product technology development and the integration of industry resources over one year, Newamstar introduced the concept of “Internet +” into the production line followed by the pace of “Industry 4.0”. On the basis of rising the capacity and stability of liquid packaging production line, Newamstaroptimized the structure of production lines and improved the level of automation of the production line by reducing the cost, and improving the quality and efficiency.

System composition:

  • Goods transition and storage – high rise shelf, tray and container.
  • Check in & out device – palletizer.
  • Check in & out distribution system – roller and chain conveyor, distributing vehicle, lifter, etc.
  • WCS control system – includes check in-out device controlled by computer, distribution system, various kinds of inspection and safety device controlled by electricity.
  • WMS warehouse management system – warehouse account management, data analyzing, goods site arrangement, device operation and warehouse storage display, etc.

A double extension tunnel stacking machine is adopted in the projects of“Moon over a Fountain Co. Ltd”, which achieve an effective balance between capacity and efficiency by improving space utilization and flexibility of warehousing in a limited space. The production line is connected with the warehouse directly, so a lot of material transfer links was saved. With advance internet technology, it realizes the resources and data sharing and connection between the ERP(enterprise resource management system), MES (manufacturing execution system) and WMS (warehouse management system) to reduce the mistakes and speed up access of the goods. Compared with the traditional discrete warehouse, Intelligent stereoscopic warehouse system can save the cost of land investment, reduce labor intensity, improve the working environment and reduce labor costs, finally improve the production efficiency and the level of modern management by making packaging and storage systemIntegrated, automated and intelligent.

In 2015, with excellent R&D design team and processing advantages of equipment manufacturing, Newamstar completed the development of automated warehouse system with tunnel stackerand RGV rail transport trolley. In the same year, Newamstar successfully presented it on CBST exhibition in Shanghai, and received wide attention from lots of companies in the industry. In 2016, automated material transport under special circumstances is solved by researching and developing non-rail AGV transport trolley. Through the introduction of advanced visual logistics simulation software FlexSimand excellent simulation designers, we can make simulation test in the project planning process, and do all kinds of system analysis and engineering verification for the model to get the final optimized the design. It can also quickly confirm the logistic equipment solution, further verify the feasibility of the project, provide improving and management basic data for the system, and reduce operating costs of production enterprises.

Currently, Newamstar are upgrading internal logistic systembased on stereoscopic warehouse system, will build automated logistics system by using AGV non-rail Intelligent trolley to distribute the raw materials, and create a new automated management system with the product lifecycle management, process management and information management.

New age, a new chapter, a new dream. With the evolution and promotion of intelligent stereoscopic warehouse system, it will help beverage manufacturers to clarify and refine requirements, quantify data target and accuracy control of the production process, and finally help to realize the intelligent, automation and modernization of plant.